The eight-week program for hairstylists who want a content strategy that grows the right audience, fills the chair with the clients who pay their rate, and gets brand reps reaching out to collab.
The work behind the chair is comparable. What's different is what's happening on the page before the client ever DMs to book. The content they're posting, the way their bio reads, and the way the grid feels when a new client lands on it for the first time. All of it is doing the work of pulling in the client who's willing to pay their rate, and the same kind of client is scrolling past everything you've been putting out.
This program rebuilds what you're posting so the right people stop on the right work, the chair starts filling with the clients you actually want, and the brand reps finally notice the page that's been there the whole time.
Same service, same skill, and the client picks one of you anyway.
This is built for stylists who already do strong work and are ready for their content to start doing the work it should. Bringing the right clients in, getting the brand reps watching, and finally lining up with what's actually happening behind the chair.
You're good and you're booked, and you have the wrong clients in your chair while the dream clients you actually want are still scrolling past your page. What you're posting is still speaking to the client you outgrew two years ago, and we rebuild the content so it starts speaking to the one you want sitting down instead.
You want growth that doesn't live and die on whether you posted today, and you want it to work across your whole team and the salon as a brand. This is the framework you can roll out to every chair on the floor.
You want the brand deals, the classes, and an audience that treats you like the authority instead of asking for free consults in the DMs. That kind of standing has to be built, and this is where you build it.
These are individual outcomes from stylists who ran the system. Not everyone in every cohort hits these exact numbers. The ones who put the work in saw the work pay off.
Results like these come from the work you put in during the eight weeks, not the program on its own. The work is doable inside the window if you show up to it.
By the end of the eight weeks you'll have a clear sense of who your content is for, a bio that actually books, a content system you can run in the time between clients, and a brand that finally matches what's happening behind your chair.
Built around behind-the-chair life, and every call is recorded so you can replay anything you miss without losing the week.
You drop your videos into a private group chat with me every week and every single one gets real edits back, including where the text should sit, why the hook is or isn't working, and what to do with the version you didn't end up posting.
You're not waiting until Wednesday to get unstuck, and if something comes up between calls, that's what the chat is for.
When I'm coaching the stylist next to you, you're sitting on insight you would've paid for separately. The way the cohorts have always worked, it's the part nobody expects walking in and the part everyone talks about walking out.
Behind the Brand
Paid in full. Or split it.
The plans exist so timing isn't what stops you.
This is for the stylist who already knows they're ready, who knows their work is good, and who's ready for the brand around it to finally match.
If this sounds like the room you've been looking for, it probably is. Seats are limited, and once this cohort fills, it closes. I'd love to read your application.
